The Second Touch — For OOH Operators

Your physical ad is
the first impression.
We make sure
it's not the last.

Most OOH operators sell one impression — someone sees the truck, the taxi wrap, the billboard — and that's where the story ends. But your physical ad is already generating digital signals your advertisers aren't capturing. The Second Touch closes that loop.

26%

of all search activations are generated by OOH — on just 7% of the media budget

Nielsen / OAAA

Your ads are already driving digital behavior. You're just not capturing it.

Every time someone sees your billboard, your truck wrap, your taxi — they pull out their phone. They search. They visit. They act. OOH punches far above its weight in driving digital response.

The Second Touch captures that audience and follows up with a digital ad — turning a single exposure into a measurable, multi-touch campaign.

How The Second Touch works

🚛

Step 1 — First Touch

Your Physical Ad

Truck wrap, taxi, billboard, transit — someone sees it in the real world. The impression lands.

→

📱

Step 2 — The Second Touch

We Follow Up

We capture that audience and serve them the same brand message on their phone, tablet, or connected TV.

→

📊

Step 3 — Proof

You Show Results

Store visits, engagement, reach. Your advertiser sees exactly what their spend produced — and renews.

76%

of OOH viewers took action after seeing a DOOH ad

OAAA / Harris Poll, 2024

43%

visited a business within 30 minutes of seeing an OOH ad

OAAA / Morning Consult

38%

uplift in mobile action when OOH and digital run together

Outsmart / Campaign

26%

of search activations driven by OOH on just 7% of budget

Nielsen / OAAA

Built for how you actually operate

Whether you run trucks, taxis, transit, or billboards — The Second Touch works with your existing inventory. No new infrastructure required.

🚛

Trucking & Fleet

Your fleet covers the route. We cover the follow-through.

As your trucks move through a market, we capture the audience along the route and retarget them digitally — turning route coverage into measurable reach.

🚕

Taxi & Rideshare Wraps

Every ride becomes a two-screen campaign.

Someone sees the taxi wrap on 5th Ave. Minutes later, they see the same brand on their phone. That's not coincidence — that's The Second Touch.

🚌

Transit & Bus

Commuters see you twice — on the bus and on their phone.

We map transit corridors and capture audiences along your routes for digital follow-up — turning commuter eyeballs into accountable impressions.

📋

Billboards & Static OOH

Your billboard now has a digital twin.

We define the area around your board and retarget every device that passed through — so the message follows the audience home.

🏪

Retail & Place-Based

In-store exposure, extended digitally.

Audiences in or near your retail network get a digital follow-up — driving return visits and measurable foot traffic lift.

📺

Connected TV Extension

From the street to the living room.

We extend your OOH audience to connected TV — so the brand that reached them outdoors reaches them again on the biggest screen in their home.

What you get as an operator

A new premium offering

Add The Second Touch to your media packages and charge more. You're selling outcomes, not just impressions.

Advertiser retention

When advertisers can see results, they renew. Measurement turns one-time buys into recurring revenue.

No new infrastructure

We build and operate the digital layer. You sell it. No tech team, no platform investment required on your end.

Performance reporting

Clean, client-ready reports showing reach, engagement, and store visitation — delivered for every campaign.

Works with any inventory

Trucks, taxis, transit, billboards, retail — if it's physical and it reaches people, we can layer digital onto it.

Aligned incentives

We offer performance-based engagement structures. We win when your advertisers see results.

Ready to add The Second Touch
to your operation?

A 30-minute call is all it takes to figure out whether this works for your inventory and your advertisers. No pitch. Just a direct conversation.

Book a 30-minute strategy call →

Free. No obligation. Just a conversation.