The Second Touch
For OOH and DOOH operators

They saw it once.
Make sure they
see it again.

The campaign ends. The audience does not.

Your physical media creates the first impression. The digital follow-up creates the second. The proof comes after. The Second Touch turns a one-time campaign into something you can measure, continue, and renew, without building any of it yourself.

Campaign AmplificationAudience ContinuationOutcome ReportingMore Revenue Per CampaignBetter RenewalsWe Win When You WinCampaign AmplificationAudience ContinuationOutcome ReportingMore Revenue Per CampaignBetter RenewalsWe Win When You Win
How It Works

Three stages.
One campaign that
keeps working.

You are delivering real impressions to real people every day. But when the campaign ends, the story ends with it. A route sheet, some photos, and a hope they renew. The Second Touch changes what happens before, during, and after every campaign.

01
Stage One
Campaign Amplification

While your vehicle or board is live, we layer digital advertising into the same area. The physical impression and the digital impression work together. Your advertiser gets more reach from the same campaign, and you have more to sell.

While the campaign runs
02
Stage Two
Audience Continuation

The campaign comes down. The audience built from devices observed in the campaign area does not disappear. We keep reaching them across digital channels for days and weeks after the physical run ends. One campaign. Lasting impact.

After the campaign ends
03
Stage Three
Outcome Reporting

Instead of handing your advertiser a route sheet, you hand them a business story. Website visits. Store visit measurement where available. Engagement and audience size. The kind of proof that makes renewals a formality rather than a negotiation.

Proof that drives renewals
Abhishek Shetty

You bring the inventory and the advertiser relationships. I bring the rest. The digital extension, the measurement layer, and the renewal story. There is a specific way this comes together for each operator, and that is the part worth a conversation.

The Difference

Where most operators are
vs. where they could be.

Without The Second Touch
The campaign ends when the vehicle moves on
Reporting is routes, photos, and impressions
No proof of business impact for the advertiser
Renewals rest on the relationship alone
Competing on price and location
With The Second Touch
The campaign continues digitally after the physical run
Reporting shows visits, engagement, and reach
Advertisers see outcomes tied to the campaign
Renewals are backed by data, not just goodwill
A premium package at a higher rate
Who It Is For

Built for how you
actually operate.

The Second Touch works on top of the inventory you already run. No new hardware. No new hires. No change to how you sell.

🚛
Mobile and Fleet
Trucks, taxis, wraps, transit. Anything that moves through a defined area and creates exposure as it goes.
📺
Static and Digital Boards
Billboards, digital signage, place-based screens. Fixed locations with consistent, measurable footfall.
📍
Retail and Venue Media
Retail networks, venues, events. Environments where people gather and an audience can be defined.
Get Started

Add The Second Touch
to your next campaign.

A 30-minute conversation is enough to see whether this fits your operation and your advertisers. No pitch. No deck. Just a direct conversation about what you run today and what it could be earning.

And the way I work is simple. I win when you win.

Book a 30-minute call