Your advertising
infrastructure is worth
more than it earns.
AdStack Alpha works with OOH/DOOH operators and digital agencies to unlock revenue from what they already have — bringing cross-stack expertise across DSPs, SSPs, DMPs, and programmatic to every engagement.
Most consultants know one layer.
We know the stack.
That is the actual advantage. DSPs, SSPs, DMPs, OOH/DOOH, self-serve, agencies, SMBs — we have operated across all of them. That full-stack perspective is what gets applied to your specific revenue problem.
We do not consult on adtech. We operate it — and we apply that to your specific revenue problem.
You have the inventory.
We will help you make more from it.
The OOH landscape has shifted. Programmatic buyers, DOOH networks, and data-driven campaigns are now table stakes — but most independent operators are still packaging and selling inventory the same way they did a decade ago. The result: unsold impressions, commoditized pricing, and agencies going around you to buy programmatically. We fix that — and we only win when you do.
Inventory that earns what it is actually worth
We identify what is undersold, mis-priced, or invisible to programmatic buyers — and quantify the gap before we see our fee.
- Inventory monetization and yield optimization
- Programmatic access and SSP integration
- Revenue packaging and pricing restructure
Compete on value, not just price and impressions
We rebuild how you position and sell — so agencies come to you instead of around you, and advertisers renew because results justify it.
- Digital layer and DOOH bundling strategy
- Agency and buyer relationship development
- Product modernization and new offer design
Where most operators are vs. where they could be.
Your clients want channels
that produce results.
We help you deliver them.
Most digital agencies are strong where they already operate: Google, Meta, SEO, email. But clients are increasingly asking for more — and agencies that cannot answer that question lose mandates to ones that can. CTV. DOOH. Mobile. Programmatic audio. AdStack Alpha helps you build, pitch, and deliver these channels so you grow client relationships instead of defending them.
New revenue from what your clients are already spending on
We audit your client base, identify exactly which channels could improve their results, and help you build the offer.
- Channel audit and opportunity mapping
- New offer development and pricing
- Pitch and proposal support
Deliver results without building capability in-house
Want to close the mandate first and figure out delivery second? We act as your backend — and own the outcome.
- Campaign execution and performance delivery
- Client-facing results reporting
- Ongoing channel optimization
Built by someone who has operated
at every layer of the ad stack.
AdStack Alpha is led by Abhishek Shetty — a decade inside adtech, not consulting from the outside. He has built and managed global client relationships across North America, EMEA, JAPAC, and ANZ, with deep hands-on experience operating at every layer of the programmatic stack: DSPs, SSPs, and DMPs.
He has a track record of introducing agency partners into new markets and launching new products from zero. Over his career, he has helped 100+ agencies and 1,000+ SMBs grow their advertising revenue — across verticals including restaurants, retail, QSR, e-commerce, healthcare, legal, events, political, hospitality, real estate, and education.
He has 20+ published research papers in adtech and marketing intelligence. AdStack Alpha is not a generalist strategy shop. It is deep operator expertise applied to your specific revenue problem — and we structure every engagement around the results we produce.
Three steps. Paid on results.
Let us talk about what
results should look like.
A 30-minute conversation is enough to identify the gap and whether there is a fit. No pitch. No deck. Just a direct conversation about your operation and what it should be producing.
Book a 30-minute strategy call